The Application And Innovation Of Animal Graphics Among Modern Logo Design

Modern logo design has an extensive use in each social field and it is a window of external display for a country,a community,an organization,an enterprise and an activity (or a meeting).The modern logo design reflects deep connotations of the traits of the activities for a country,a community,an organization and an enterprise,the cultural appreciation and management ideal and so on.Graphic design is extensively seen among modern logo design.Designs,which are characterized with animal graphics as their design elements,demonstrate people's spiritual needs of human and natural harmony.With their unique characteristics,logos of modern animal graphics enrich people's ordinary life.Either in the field of the expression of ideas or in the aspect of thought transference,this visualized language is more rapid,more direct and more succinct than words.With the integration of economy,informationization of science and technology and cultural diversification,"looking at" graphics is more sensational and more tempting than reading words.The common use of graphics strides across the lines of nationality and territory and it will play a vital role in intercultural communication.The application of animal graphics will put fresh life-force into modern logo design.This thesis systematically probes into the origin and development of logos of animal graphics,analyzes respectively categories,forms of expression,traits of design and cultural connotation and puts its emphasis on its extensive use of designs of animal graphics in reality.Finally,the thesis demonstrates revelation of traditional animal graphics toward logo design of modern animal graphics.Combined with theory and practice,the thesis argues about the application and innovation of animal graphics among modern logo design and its aim is to master regulations and skills of logo design of animal graphics and to improve logo-innovating ability.