Modern Lifestyle Book Design Color Design Research

This topic is about a study on the use of color in modern lifestyle books design. In thestudy during the internship, I did something about the design of the book binding, in which Ifelt the importance of color matching and did some research on it. As one of the most notablecharacteristics of book design, color can make something originally bland become vividinstantaneously with its irresistible charm, and then attract the attention of consumers at once.Besides, the function and influence of color has a direct effect on how books can attractconsumers and if they can achieve the purpose of sale and reflect the value of the goods.Designers of modern times can not only be confined to simple text and graphics design, butalso should concern the overall beauty, comfort of books. So contemporary designers alsoneed to master basic knowledge of color and color theory while familiar with the basicproduction of books. The study of color design in binding of lifestyle books can allowdesigners to match color better and make the color of books visualized and simplistic. Thestudy of this topic is a combination of theory and practice. Through it I have done a relativelyrational division to lifestyle books with the methods of specific analysis, object positioningand summary according to the actual situation, and sorted out a relatively complete colorscheme of lifestyle books according to the principles of color matching, collocation methodsand visual performance. First of all, I have done a detailed analysis about the importance ofcolor and lifestyle book design and the intrinsic relationship between them in the first andsecond chapters of this article. On this basis, the relationship between color and lifestylebooks is divided into the relationship of universality particularity. In end of this part, Idivided lifestyle into six categories as clothing, diet, housing, travel, entertainment andteaching. Secondly, based on the analysis and classification for different categories of lifestylebook design and different types of internal and external binding above, I gived a specificdescription of their characteristics. Thirdly, I summed up books’ integral color design, whichis under the influence of universality and particularity, through the exposition of the thirdchapters. Finally, by the method of specific analysis and object positioning, I summarized the rules again and experienced the skills of color matching.