Jiaonan Cultural Industry Development Present Situation And Countermeasure Research

This paper is about the cultural industry development department the problems andcountermeasures. The thesis research ideas is: from the cultural industry such as the conceptof basic theory, and analyses the basic rules of the cultural industry development at homeand abroad, the culture industry robust development trend, analysis the rapid rise of China’sculture industry background and reasons of, as well as the cultural industry of China’snational economy influence. Through the comprehensive study of the cultural industrydevelopment department present situation, the paper explores analysis restriction Jiaonanculture industry development factors, this paper analyzes the development of culturalindustry department superior conditions and the existing problems, and put forwardcountermeasures and suggestions.Since the20th century, the cultural industry rapid rise in the global scope, humanityinto a cultural economic times. With cultural industry, as a representative of the modernservice industry become international competition and cooperation is an important part of.From the social, economic, cultural and political development trend, the cultural industry hasrisen, as a strategic industry, become a national and regional soft power the core content ofthe competition, and become the affected regions and urban economic radiation, the drivingforce of important factor. The sixth plenary session of the seventeenth central committee ofthe CCP about to deepen reform of the cultural system to promote socialist cultural greaterdevelopment and prosperity on major issues, the12th Five-Year Plan the cultural industrywill gradually become the main countries and urban economic pillar industry, in GDP in theform contribution will be more and more big, in the social life also will be given more deepconnotation. With the channel tunnel and Jiaozhou bay sea-crossing bridge opening ofQingdao city in a department with the development of times, port city times and high ironage, have a higher level of rising across basis and conditions.This paper, by comprehensive Jiaonan culture industry development present situation,the cultural industry to problems in the development of fellowship for people points, thecultural industry development environment and restriction factor, analyzed and discussed in this paper. The results of the study show that: Jiaonan development of the cultural industryof the opportunities mainly has: one is the geographical advantages, is the first statedepartment approval of the coastal open cities, the transportation is convenient, is apart fromthe international The main channel only10kilometers, near Qingdao international airport,Jiaoji railway, Jiqing expressway, with the channel tunnel and Jiaozhou bay sea-crossingbridge will open, and Qingdao Jiaonan ushered in the development of a "city times", theofficial into Qingdao half an hour economic circle;2it is resources advantage, whethernatural resources, historical and cultural resources, folk culture resources are very rich, forthe development of cultural industry provides fertile soil; Three is the foundation advantage,after years of making a foundation, poly energy, Jiaonan initially established a wide range ofcultural industry is system, the artist for the leading art industry took shape, cultural tourismbooming development, network service, printing and small and medium-sized cultureenterprise full of vitality, film and television entertainment industry under way;4it ispotential advantage, this years, a growing culture department advantage leading industry,with a reserve a batch of high quality culture industry project, a large number of large scaleand stamina to the full, Role in driving the strong major cultural industry have settled inJiaonan.Jiaonan culture industry development of the main problems existing in:(1) the existingenterprise on a smaller scale, core competence is not strong;(2), the cultural industrystructure, distribution is not rational;(3), cultural industry chain short, low marketization;(4),management system and mechanism not, lack of effective integration;(5), cultural facilitiesconstruction relative shortage, there exists a large gap,(6), culture of quality is not much,cultural resources value depth excavation enough;(7), outstanding cultural industry is thelack of talent.In examining the Jiaonan culture industry development on the basis of the current situation,to solve Jiaonan culture industry, existing problems in developing bigger and strongerJiaonan culture industry, the main countermeasures as follows:(1) make industry planning,and guide the cultural industry and orderly development. By insisting on the integration ofresources, overall consideration, intensive development and the principle of special features,high standard do culture industry planning layout;(2) the integration of culture industryresources, create brand advantage culture industry. Through creating "Langya" brand cider culture industry brand, cultural tourism industry brand, the fine arts industry brand, film andtelevision entertainment culture industry brand, to the formation of cultural industry Jiaonancharacteristics;(3) the government play the leading role, promote cultural industry thegreat-leap-forward development. Through innovative culture industry development ofsupport policies, establish and perfect the culture industry development talent support system,strengthening the cultural industry investment promotion, increasing cultural industrymarketing campaign dynamics four means, to give full play to the government’s leading role.