A Study On Influence Factors And Countermeasure Analysis Of "going Out" Strategy Of Inner Mongolia Culture Industry

President Xi put forward “one belt one road” strategic conception when he visited Central Asia and Southeast Asia in 2013,which are filled with widespread agreements and positive responses.The implement of “one belt one road” and culture leading strategies provide the once in a blue moon for culture industries in Inner Mongolia.Inner Mongolia is a place with obvious regional advantage and culture heritage,which is located in remote areas with the minority groups.Since October 2013,cultural products productions have continually deepened.The numbers of export countries and regions have added up to 18.Cultural industries of Inner Mongolia have not combined regional advantage with national culture,turning into “the phenomenon of Inner Mongolia”,not even formed “the mode of Inner Mongolia”,which is different from Yunnan and Tibet.In the process of “going out”,these practical problems are significant issues of cultural industries in Inner Mongolia.Influencing factors of “going out” strategy are analyzed.The paper consists of six parts: the first part is introduction and starts with the research background of the problem,make clear the domestic and international research achievements,and extract the research ideas,main content and research methodology.The second part is about the culture industries and related theories.First of all,this part defines culture industries and culture “going out” strategies,and then illustrates related theories on cultural industries on “going out” strategies,including strategies theories on regional cultural industries development,theory of demand preference similarity,theory of competitive advantage,theory of foreign direct investment,eclectic paradigm of international production and so on.The third part is the analysis on the implement of “going out” strategy of Inner Mongolia culture industry.Firstly,analyzing the development of Inner Mongolia cultural industry;secondly,analyzing the development of “going out” strategy;lastly,analyzing the problems of “going out” strategy.The fourth part is the core parts and analyzes the influential factors of “going out” strategies.Through analyzing the problems of “going out” strategy,the paper uses analysis results of PEST for reference and questionnaires done by many experts,and builds the index system of evaluating “going out” strategy.The fifth part is domestic and international experience reference of “going out” strategy of culture industry in Inner Mongolia,meanwhile,analyzes the successful experiences and finds out measures and solutions.The last part is measures and solutions to “going out” strategy of culture industry in Inner Mongolia.This part put forward solutions and advice on “going out” strategy based on the third,fourth and fifth parts.