Research On Visual Process Of Display Design Of Brand Store

Brand display space in the easy and mass contact is in store in the form of displa y space, and how to make the store brand in the audience into it instantly attracted and impressed? This requires good visual display and visual chain complete and orderly v ision process. Display the function of visual process is the use of display products, inc luding displays comprehensive building height and size of the booth location and inter nal marketing demand and external form size characteristics, material characteristics,color combinations and display space, to strengthen and highlight the characteristics o f the visual center of brand and its core orderly gradually follow the drive and transfer all the relevant information display, let the audience feel and the audience left a deep impression.Visual process design are usually used in a two-dimensional plane layout, purpos e is to the beauty of form principle, visual elements and symbols in the visual center v isual focus on visual process chain, to the orderly construction, combination and move ment, and ultimately achieve the process and result of the aesthetic vision. The visual rules the design practice and summed up the development of long-term, is used in desi gn trend recognized and widely, become the golden rule of today’s visual.The law, in fact in the 3D space is objective existence. In the exhibition hall desi gn, especially in the display design of store brand, is extremely important and constru ct the exhibits and booth in the exhibition space arrangement, it can meet the line of si ght of the audience, whether the basic law accord with human body engineering, deter mines the success of the exhibition.First of all, in the display, visual process should be logical and psychological und erstanding and thinking of the development of consistent order. No matter what the pe rception of visual process design process and the inseparable, so in the design of visua l process we need to give full consideration to the physiological and psychological fac tors of people; secondly, it should be in accordance with the relationship between pri mary and secondary display information and visual communication purposes or as ke y to determine its exhibition space display the flow structure and sequence.Visual process design should be able to cause a psychological reaction to the visi on, let the audience reach a certain resonance. While the store display itself is open to the public, in order to promote the communication and the intention of both sides of th e consistent information. Exhibition design exhibition space to the maximum extent tomeet the audience’s desire for the purpose, to create the best trust and communication environment, to provide the best mode of transmission for a large amount of informat ion. In order to optimize the display space, we should study the visual process design of display space, which is usually what we call a visual guide line or display design.We need to plan for the whole exhibition space visual display, key display and single product display, to display space and brand image to maintain unity and coherence, an d let the audience get comfortable visual experience and mood.Display design of store brand to brand image and influence, and the study of the visual process is the best way to optimize the display design, visual guide to successfu l display design effort. We have to do research on visual display must process, only in this way can really make a good store display.