Studies For Public Aesthetic Trend Of Chinese Commercial Animation Contemporarily

In21st century, the animation industry is one of the most potential industries. Animation has gained more and more attention among all kinds of culture industry; it is more than just a kind of child art. As a rising industry, animation is also a kind of’young art’. With the development of public aesthetic, the audiences’aesthetic needs and aesthetic psychology have been constantly changing. Animation itself has strong commerciality; it is a combination of both art and business.This subject mainly talks about the tendency of Popular Aesthetic in many outstanding animation works at the present times, and it is hoped to be of some help for the future development path as well as the creation of Chinese animation. It’s expected that the markets and audiences’Aesthetic Needs as well as Aesthetic Psychology can be fully considered during the creative process of Animation art works. By correctly grasping market and audiences’aesthetic needs can we make a virtual guidance for animation industry. On account of catering to the populace taste, a mature animation industry chain can be formed. Especially in and after the1960s, public aesthetic for animation tend to be contradictive to traditional art aesthetic. An increasing number of animation works have focused more on catering to populace taste rather than pursuiting the artistry of animation itself.This paper through the research methods of literature review, case study, cluster and so on made comprehensive discussion and summary about the animation technology and arts. Systematic stated the flow process of the world’s mature animation system and the development of China animation in the technology and art. The author brought forward The public appreciation of the commercial animation omposite model as the creation of guiding principles of development strategy for the world animation development trend and the problems faced by the Chinese animation. This has a positive and practical significance for the domestic animation development who insists mining the national characteristics under the new situation.