Research On The Influence Of Viewer's Aesthetic Acceptance On Domestic Commercial Animation's Profitability

In recent years, Chinese animation industry has been rapidly developed. The production of animation increases year after year. We have already surpassed America and Japan, becoming the most productive country in the world. However, quality and production can't get balanced in our animation industry. They lost balance. There are thousands of animation films appear in our country every year, but rarely of them can be appreciated by audience. Nearly none of them can impress audience and make them watch again and again. It makes the characters in animation films can't be deeply designed, when the creators don't know the audience's aesthetic acceptance clearly. This kind of movies is unable to make a deep impression and common ideas on the audience. It is also very hard to realize the value of commercial animation films.Starting from the comparative analysis of aesthetics features of the commercial animation films from China and other countries and the Aesthetic Theory of Acceptance of Hans Robert Jauss, the author tries to deeply study commercial animation films from the point of the popular aesthetics and analyze the core value combined business and art with the research on successful commercial animation films from other countries. Besides, with the current situation of commercial animation films in our country, the author attempts to research and discuss how to mix audience aesthetic features in national animation films. Then comb the consumption habits of the audience from the way of questionnaire. Generate the data and observe results. Thus the maximize value of national animation films can be achieved. This research is not only a promotion for nation commercial animation films in core competitive strength, but also a scientific thinking combining art and business in animation industry. This paper is hoping to promote the transformation and upgrade of animation industry with providing reference to the government and entrepreneurs, and expect to become a new theoretical reference for Chinese animation industry.