On The Industrial Pattern Of Chinese Contemporary Farmer Paints

Throughout farmer paints in the nearly60years development course, we can find that three different historical stages showed us three creation patterns of different styles—the romantic and plain "Shulu&Pixian pattern" in the Great Leap Forward period, the realistic "Huxian pattern" in the Culture Revolution period and the "Jinshan pattern" which gives prominence to artistic quality since the reform and opening-up policy. After the creation accumulation of these stages and the aggravation of marketization, many batches of "HuaXiang" which were named by the Ministry of Culture have been gradually come to industrialization development. Among them, Huxian farmer paints get great influence and high degree of industrialization; therefore this paper, taking this as an example, through investigating, referring to data and so on, explore the farmer paints industrialization development pattern from four part—"origin and rheological"," present situation of industrialization development’"study of industrialization pattern " and "rethinking of status quo "In the part2"present situation of industrialization development", this paper mainly based on the actual investigation. According to conventional statistics, Huxian farmer paints sales only3.5million though in2011, but the related industrial value which driven by it added up to40million. Study find that the situation is in close relations to the internal conditions such as the show with the beauty of the unique characteristics, strong adornmentity, and to the external factors such as the good industrialization development policy set by the local governments, constantly improving of farmer paints industrialization infrastructure, and the strengthening of intellectual property protection.The centre of this paper is the part3"study of industrialization pattern". Taking the Huxian farmer paints’achievements in the industrial development area as an example, this paper explore the specific operation patterns of the farmer paints industrialization in the ways of producing, sale and consumption. The specific representation as follows:(1) in the production, the farmers’ amateur painters, under the lead of counselor, use the "copying&repeating" as the main production process,and collect the standardization process of "materialâ†'composition and colorâ†'detail to depictâ†'packaging" in the production;(2) in the sales activities, there is a complementary situation among the simple pattern of producers direct to consumers, the common pattern of agent as intermediary, and the complex pattern under industry association (government);(3) in the consumer area, imagine type consumption, price type consumption and habits type consumption influence each other. The interaction of producing, sale, consumption forms the development pattern of farmer paints industrialization.Besides the great economic interests brought by the farmer paints industrialization development to the local people, we also need know that many problems deserve reflection. In the part4"rethinking of status quo", in view of rethinking on the contradiction which need to handle instantly between the industrialization and artistic quality, the advantages and disadvantages of farmer paints counselling, the right and wrong in the economic development and protection of cultural resources, and the predicaments and breakout of farmer paints agent, this paper puts forward the related countermeasures.Finally, this paper hope that through study of the farmer paints industrialization development pattern, especially the farmer paints’production, sale and consumption pattern which abstract out of, offering some directive significance in the concrete industrialization practice. I believe that the future of the industrialization of farmer paints, will certainly much more beautiful.