Study On The Development Model Of Farmer Painting Industry

Peasant painting is 50 years in the Chinese rural special environment, in a certain historical conditions, a folk art of painting as a result of the formation of the specific social environment, political environment, cultural environment, is a new thing, it has the original art, folk art, decorative painting, children painting, comic aesthetic features. Farmers’ paintings honest feelings and exaggerated imagination, embodies the China folk art wisdom. Since the generation of peasant paintings, and gradually formed a Shaanxi Huxian, Jiangxi Yongfeng, Ansai, Jiangsu, Liuhe Shanghai Jinshan Pixian County, the farmers of the village.Industrialization is shaanxi being farmers painting art inheritance and development of the necessary means. However, in the process of industrial development, marketization and commercialization of the various factors and restricts the development of traditional folk art, make its life difficult. So, find out the key factors affecting the industrial development, formulate the corresponding development countermeasure is being one farmer paints industry development research priority. In this article, through access to data, field survey, such as form, finally concludes that the factors affecting the development of being one farmer paints, namely, marketing strategy, industry scale, operation mode, government functions, including advertising, marketing, brand building, product price, the core enterprise scale, development of folk tourism, industrial structure, industry policy support, government funding and other issues.Through the analysis and reflection on the development environment of being one farmer paints, draw being one farmer paints the existing problems in the development of industrialization. This paper argues that being one farmer paints industry in operation mode and the reserve talented person short, such problems as insufficient protection of intellectual property rights and derivatives; Industry scale development of small scale, low level of industrialization of problem; Government function is not enough protection of insufficient financial support, the government and policy support problems such as less; Marketing strategies such as sales channels of a single problem. On this basis, this paper respectively from four aspects of being one farmer paints the future development put forward the corresponding countermeasures. Farmers painting is not only being also a loud brand, shaanxi it of shaanxi folk culture rescue protection work will play a role of reference and units. In this paper, the research helps being one farmer paints a non-material cultural heritage protection and inheritance, this is not only being one farmer paints itself, of being one of the two civilization construction, the development of new rural culture has very important significance, has certain typical significance.