The Research On The Application Of Huxian Farmer Painting In Tourism Product Design

Huxian farmer painting presents the local customs and cultural features with its unique style and diversified form which has been admired by insiders and even domestic and foreign friends and shows the unsophisticated and optimistic spirit of Huxian farmers.The paper will investigate and analyze the Huxian farmer painting and the local tourism product marketing by using the research method such as System analysing and summing-up.Also,this papet take the advantage of Internet and references to collect relevant data and pictures that systematically summarize the artistic characteristics of Huxian farmer paintings.On the basis of the practical application of tourism products in Huxian,it builds a “Grape Town” tourism product packaging which is full of regional characteristics.For the first,the paper conducts a field visit to Huxian tourism market,summarizes the categories of tourism product whtch characterized by Huxian regional style,.The investigation and analysis of the Huxian local tourism product market used several research methods,thus understands the purchasing power and purchasing motive of different tourist groups for visitors although the existing problems are still found in Huxian tourism product Market.Secondly,the paper conducts a detailed analysis to the visual feeling of color matching in artistic features of Huxian farmer painting.The colorful patterns of content and formal expression of picture composition,thus thoroughly analyzing the creation thought and expression of culture of Huxian farmer painting from multiple dimensions.Finally,through the preliminary investigation and analysis of Huxian farmers' paintings and Huxian tourism products,the paper established strstegy of green environmental protection,serialization,reflecting the cultural characteristics.The establishment of the regional characteristics of Huxian “Grape town” brand extracts color,paintings,pattern,composition and spiritual culture and other representative elements from artistic features of Huxian farmer paintings,not only applies them in the tourism product packaging design,but carries on the modern design.Through a simple conduction,exaggeration and abstraction,the paper endows it with new conception form and brings abundant visual effects and cultural connotation.Through the research and analysis of Huxian peasant painting and Huxian tourism market and on the basis of promoting local culture,the paper combines Huxian tourism culture products—Huxian farmer painting with the modernization product of Huxian agricultural tourism food—grape,thus achieving the win-win cooperation.By activating the Huxian tourism product market,a characteristic brand is established that represents the Huxian regional culture.We now could do something to promote the development of local culture and tourism market economy fast and do some help for economic benefits.