The Sorcery Culture In Toy Design Application Research

The toy is a product of culture, it contains negative cultural information. Sinceancient times, toy infiltration in people’s daily life, its development level marks the levelof civilization of the whole society, enriched people’s beliefs and expectations. However,most contemporary Chinese toy design is imitating or copying the west, lack ofinnovation spirit and the Chinese traditional culture deep mining. Therefore, China ’s toydesign and development in a long time is slow even backwater phase. The elements ofnational culture accumulation and burst is a toy design the source of innovation, the lackof a unique culture connotation design is not the soul of design. Based on such a situationof the times, how will the Chinese modern toy design big, do strong, how will thetraditional culture elements and modern toy design was refined in combination is animportant research subject. Therefore, this paper tries to find the mysterious Miaowitchcraft culture design creative material, design a unique cultural connotation of the"Miao witch doll" series of dolls, with culture as the source of innovation.