Research On The Display And Reappearance Of National Spirit In Logo Design

In the context of globalization,the phenomenon of cultural homogeneity has become more common,which puts forward higher requirements for the integration and innovation of multiple cultures.From the perspective of the inheritance and innovation of the national spirit,by studying the display and reproduction of the national spirit in logo design,analyze the connotation of logo design in the new era,promote the Chinese national spirit to advance with the times,and at the same time help the creation of Chinese brand strategy.Strengthen the positive output of national culture,and break the phenomenon of lack of self-confidence in national culture with the Western as the only standard in Chinese design.Based on the use of social network analysis and quantification of existing literature data,the association between logo design and national spirit is proposed,which is necessary for the research of the subject.Through the literature analysis method,we define the related concepts of the two and clarify that the core of the Chinese national spirit is:the Chinese national spirit centered on patriotism,unity,peace-loving,hardworking,courageous,and self-improvement.The logo is divided into two categories:non-commercial and commercial,and use an innovative way to analyze the organic combination of logo design and national spirit from the image perspective.The concrete manifestation is through sorting out the image context of the core inheritance of the Chinese national spirit.Then use case analysis to study the inheritance and display of the core of the Chinese national spirit in non-commercial and commercial logos,so as to lay a road for theoretical research on national spirit in logo design.At the same time,by comparing the evolution of national spirit in logo design in different periods,we further explore the inheritance and innovation of Chinese national spirit in logo design.Using this as the theoretical basis,using comparative analysis,taking the People’s Republic of China anniversary logo as the main body,and comparing the case of the Beijing Olympic Games as an example,to study the inheritance and continuous innovation of the spiritual core of the Chinese nation in different periods and in different scenarios.Finally,the theory derived from the practice of creating the logo for the 75th anniversary of the National Day of the People’s Republic of China.Based on the above,it can be concluded that the logo design in the new era should be based on the core of the Chinese national spirit,and the culture in design should be upgraded to the level of spiritual continuity,while reproducing the confidence of Chinese culture,while working towards creating a Chinese brand with national characteristics.Under the background of multicultural integration of humanity and diversity,the continuous display and innovative reproduction of national spirit in logo design are realized.Let the logo become the design carrier of the Chinese cultural rejuvenation,continue the excellent national spirit,and at the same time contribute to the great rejuvenation of the Chinese nation.