Fine Art Website Operation In Contemporary Art Market

This paper is designed to discuss the operation of the fine art with the contemporary art market research perspective, trying to provide a reference for contemporary art website construction, operation. Starting from a large number of contemporary Chinese art websites, research the history of art web site, species, and their different models of development.Discussed the operations of the art website in the macro, as the domain of the art market.Focus on the art web site as a new form of an intermediary with other operators, such as traditional art galleries, auctions, exhibitions and other intermediaries in the art market in the formation of cooperative relations with its tremendous energy.Discussed the difficultly in the development,relatively outlook for its future development patterns and operator. This paper argues that the art site is one of the of the most vitality and development potential of the media,It combines text, images, sounds, images and other means together. From the create of arts to art appreciation, and then the art market, to the artists, art collectors, art owners were a convenient and effective way.Make the big influence on promoting the development of the art communication and contemporary art market. Meanwhile, the Internet operations of the art market is facing an unprecedented challenge, such as the relevant law is not perfect, the difficult of the art digital, compound the lack of talent and many other factors,also largely restricted to the vigorous development of contemporary Chinese art market on the Internet.This paper try to study the art site to explore what are the characteristics in the operating environment.How many basic elements and basic categories in it, what is the structure of its basic categories, to open up the possibility of its future.