Study On The Performance Of The Clothing Brand Advertising Visual Image

The advertising visual image of the clothing brand is a kind of unique mode of transmission and content that convenient consumers to memory and associate, through the process of design and performance to help branding. It is mainly manufactured in order to satisfy the commercial interests, be identified by consumers, and make so deep impression that other competitors cannot imitate. Meanwhile, it can help the clothing enterprise to spread brand culture, to establish the brand image, induce consumers spending and to promote the clothing sales.Through analysis the history and current situation of the clothing brand advertising and study the clothing brand advertising theory, This paper expounds that a successful advertising is through the performance of a specific visual image to accurately deliver benefits points, prompts consumers to form the cognition of products and brands and achieve marketing results, shows that the performance for brand image and sales of visual image of the clothing brand advertising design.The clothing brand advertising design absorbs the results of the modern semiotics and marketing research. In this paper, the author through investigated and discussed the advertising visual image of the clothing brand brand logo, character image, clothing image, color, copy and other performance elements, and the forms and methods, summed up the performance characteristics of the advertising visual image of the clothing brand. Meanwhile, the writer,through deeply study and contrast the performance strategy of the visual image of the clothing brand, summed up the factors that affect the performance of the clothing brand advertising visual image, that is media types, target groups, promotional opportunity, geographical environment, the selling point. In practice, developing and using the methods developed in practice in article, effectively improve the performance of clothing advertising image intensity and aesthetic connotations, and greatly enhance the function of its aesthetic value of the advertising delivery of goods and services information.Contemporary society, people pursuing in consumption is a complex and super-spiritual needs, and in the need of consumer which the merchant stimulates, only a very small part to meet consumers’ material needs, and most of the consumer goods belongs to the image of the consumer. Clothing brand advertising as one of the most common manifestations, the development of the image of the visual performance adapts to the development of society as a whole, and keeps up the pace. Finally, according to the findings of visual performance and image analysis, summed up the trends and prospects of development of the advertising visual image of the clothing brand performance.