The Design Of Brand Clothing Stores

With the continuous improvement of living standards, people’s shopping environment is also undergoing tremendous change, and brand stores boarded the stage of history, becoming the most popular place to shop. Brand stores are not only the terminal circulation of commodities, but also a channel of communication with the market and the company, it can establish the company’s image, promote the company’s brand culture, get the latest consumption of consumer demand and keen intelligence, but also reflects the change in sales practices. Sales activities in the brand stores, customers can feel good shopping atmosphere, full of experience, reflects a new fashion and noble lifestyle. The design of a wide variety of brand stores make customers shop more colorful, but want to make a good store design, not only to create a good visual effect, but also analysis and research its meaning in-depth.This article first defines the concept of brand stores and brand culture, systematically combing cultural identity and shaping the brand relevant theories. This article analyzes the current status of brand clothing stores and the problems, focusing on the design of brand clothing store layout and display elements and forms, by listing a number of successful examples of brand clothing store design, refining the basic ideas and design ideas, Chapter V based on the current popular culture and the impact of network technology on clothing, summarized the new trend of brand clothing store design. Chapter VI I analysis some more representative and successful example,discussing the effectiveness and feasibility of the various dedign elements in order to reflect more fully the elements of store design and layout display skills in the embodiment of brand culture, enhance the quality of space, and create a good atmosphere, hoping to play a brand of clothing stores a reference design practice and reference value.