Research On The Artistic Conception Of Poster Design

Poster Design has more than100years history. It has experienced good development in posterdesign in Europe, America, Japan, South Korea and other countries. The poster design industry in Chinastarted late and developed slowly, which isn’t matured around world.. To follow the international trend,we must take national characteristic road. The theory of artistic conception is one of the Chinesetraditional aesthetic theories. It is the soul of art Combination of artistic conception theory withposter design means application of Chinese traditional culture to poster design. By this means, thenational characteristic work could be created and expressed to the other countries all over the world.The paper Starting with the origins and development of the artistic conception, discuss how tocreate artistic conception in poster design. Visual language, art space, and aesthetic artistic conceptionare the most important elements to be analyzed in this paper. Some excellent poster examples wereanalyzed to help the designers improve the ability of poster design.Artistic conception is a state that art works should achieve. Artistic conception of poster design isdifferent because of the influence of times, values, culture and aesthetical, while it is same about theartistic conception in different countries. Poster design theory cannot be to apply mechanically.On theone hand, the poster design theory of "excess and deficiency, feeling and setting happily blended; theharmony between man and nature " should be kept, on the other hand, new forms, new visual languagesbased on the tradition is need to create new works.