Poster Is Lifelike-the Enlightenment Of Theism In Poster Design

With the rapid development of the information society, the effect of the poster inthe commodity sales has degenerated gradually. Instead, it attaches more importanceto the people’s pursuit of the objective things and spiritual world, and becomes thecarrier of the international culture exchange. Compared with the developed country,our domestic poster design is later, and it almost develops by following up others.In the poster design domain, the pursuit for the internationalism function makesthe composition form of the poster become more simple and rational day by day. Thestandard network order and formulaic layout rules inevitably have the stereotype andmonotony, which brings people with mechanical and cold feeling, and neglects theinternal emotion demands. Thus, it enables people to start rethinking and pursuing theregression of the poetic feature of the poster.The Chinese ancient god theory system put forward the proposition “the poempainting lies in the lifelike feature” in Tang and Song dynasties, which finds root forthe pursuit of the poetic language of the art. Certainly, it is also applicable to theexpress of the poetic language of the poster. According to the development of theChinese ancient god theory system, the author discovers it has much enlightenment onthe practice of the poster design, and summarizes that association and penetration ofthe poster conception, conveying the spirit with images for the picture language,accordance with the god for the color motif, selecting the vivid feature for the texture,and shape position and arrangement of the layout space. Finally, according to thedesign and teaching practice cases, the author emphasizes that only by organicallyintegrating the idea, form, color, quality, and power, and changing the rules into norules, can the great vivid work be created.