"Sparse And Airtight"-A Study On The Expression Of Aesthetic Artistic Conception In Modern Poster Design

With the continuous improvement of social economy and culture and the continuous popularization of high-tech communication technology,people are not only satisfied with the established aesthetic rules and design concepts,but also have higher requirements for the mode of thinking and aesthetics in the communication,cooperation and coordination among all aspects.In this case,the application of graphic design also shows more significance and value.The trend of cultural globalization has brought challenges as well as development opportunities to Chinese modern poster design.China poster design must have its own unique language and artistic charm,which requires us to absorb nutrients from the soil of China’s traditional art and extract the essence to eliminate the dross.As the aesthetic standard of Chinese traditional painting,"artistic conception beauty" provides indispensable nutrients for Chinese modern poster design.Through the Chinese traditional density theory of "sparse can run a horse,dense and airtight",as the entry point and the expression techniques of virtual reality and black-and-white contrast,this topic deeply analyzes and explores the embodiment of the beauty of artistic conception in Chinese traditional painting,and then summarizes its application methods and integrates them into modern poster design,so as to guide our practice.Such research plays an important guiding role in the development of traditional and modern graphic design theory,inheritance and innovation.Only the effective combination of China and foreign countries,tradition and modernity,individuality and commonness can create excellent works that are full of vitality,both national and world.