Design Of Visual Synbols Of Traditional Culture

Traditional culture is broad and profound Chinese cultural symbols of an important component of the system, the traditional culture symbol in visual communication design research, is looking for a Chinese traditional cultural symbols and visual communication design starting point, our current visual design industry towards traditional culture symbols question research and attention also grow with each passing day。However the traditional culture to understand and further exploration is a long-term process, many people need to work together. Nowadays, there are many designers still lack deep understanding of traditional culture, only interception of sporadic phrase traditional graphics, as a form of expression of the design elements, this is not desirable. Design the need for cultural support, we must re-examine the traditional culture, look for traditional culture symbols and visual communication design starting point, and we examine the traditional attitude should be distinguished from postmodernism. Our traditional culture symbols in the mining, should be from the inside need, it is not to break the outer form, but to establish a spiritual things.The Chinese traditional cultural symbols and design more and more international attention, such as the Chinese Beijing Olympic bid, China APEC meeting in Shanghai, Guangzhou Asian Games in the Chinese culture of visual communication design at home and abroad to cause strong repercussions. Traditional culture symbol in visual communication design exploration is the eternal subject. Therefore, we must study deep traditional cultural connotation, explore the traditional culture symbol and visual communication design point of fusion, in a deep understanding of traditional culture symbols implication foundation, carries on the extension, extraction, reconstruction, thereby creating a unique vitality show characteristics of Chinese culture and modern visual communication design.Chinese traditional culture is a broad and profound system. In the Chinese culture development history, people created many wonderful and profound cultural symbol. Science and technology in the highly developed modern society, the traditional culture symbol of the spirit and aesthetic ideas to modern visual communication design, an important role in the development of. Chinese modern design development must have their own cultural image, modern design aesthetic and commercial demand, makes the traditional culture must keep pace with the times, the market competition of the world cultures also make our traditional culture into modern visual communication design.This article mainly through the method of combining theory and practice, studied respectively in the visual communication design of traditional cultural symbols, visual implication of traditional cultural symbols in visual communication design application form, traditional cultural symbols in visual communication design value embodiment to system of traditional cultural symbols.Chinese traditional culture symbols in the process of its development has gone through a long historical period, have bright times feature, in the form of aesthetic and technical performance to meet the modern design development and people s aesthetic concept. Therefore, we must understand and grasp the connotation of traditional culture symbol information, can in the visual communication design reasonable reconstruction and innovation, make its are able to skillfully use. At the same time, we can not always stands still, cannot be stylized, our modern visual communication design must be based on local culture on the basis of ensuring their image. And has the rich cultural connotation of the traditional cultural symbols are combined, so that the traditional culture symbol in the modern visual communication design embodied in the innovation value, form a kind of characteristic of Chinese visual design.