The Application Of Chinese Traditional Auspicious Patterns In The Modern Visual Design

Chinese traditional auspicious patterns is the designs , patterns and models of the style of different ages.It was created by the people after thousands of years'time , it went through the changes of various dynasties and it came from the people's life demand It has deep meanings and philosophy.those predecessors'vivid and exquisite art design language and its unique culture implication and values were infiltratd in various fields of the people's lives. At present, in the face of this age which is full of impetuous cultural atmosphere of the times, information, globalization, new ideas come from the commercialization, new concepts, the influx of a variety of artistic ideas from abroad , we are pleased with the pursuit, the blind worship , Our visual design in terms of the design in form or the design of visual language to the visual design are affected by the strong influence of the West .Taditional Chinese style and design and aesthetic interest were replaced by the abstract and geometric visual symbols quickly. Traditional arts has been pushed to the edge of the cultural situation by popular culture. It's in the situation of contemporary new China culture ,which must arouse our attention to the language issue of the visional design. As unique and characteristic element in our national language, we must cognize and combine necessarily and carry forward and spread Chinese traditional culture . In the modern visual design, the use of the traditional auspicious patterns for the creative elements that can communicate with the intention of the national culture of visual information to form a rich culture and personality of the visual image. It is the things that can't be replaced by an abstract language or geometric figure .Especially the works of visual design expand and exchange in the international environment.Chinese traditional culture in the form of graphic symbols and the meaning of culture which happens in cultural collisions Shows a long history of the national discourse, showing more unique charm of Chinese culture.