| Social and cultural groups in accordance with the audience can be roughly divided into the popular culture and elite culture, folk culture, which is the most widely used in popular culture audience. The products of popular culture is a typical product of commercial operation, these products order to the direct production of popular culture and the reproduction of elite culture in two ways, and television in no matter which ways is a kind of representative, the characteristics of popular culture such as secularization and entertainment brought an opportunity for television. The television stations organize an eight or nine prime-time during the night for the TV dramas, which is a cultural choice. So this is showing an important position in the TV culture.Sitcom first originated in American radio drama, and then boarded the TV, as one of the main types of U.S. television drama. It is filming a series of short drama by the indoor building the sets in a fixed scene. In1993, Ying Da bring a sitcom named "I love my family" to Chinese audience. As an exotic of the West,"I love my home" has aroused intense discussions of domestic academia. However, as time goes on, the sitcom finally won the recognition of the Chinese audience, and after a long dormant period, the sitcom began to pick up in recent years and have achieved good results.Under the influence of popular culture, the aesthetic tendencies of the audience from the elegant change to the mundane, Comedy spirit and the spirit of the game were accepted by daily life. The sitcom abandoned the grand narrative, but focused at details. It looks at the daily life of civilians, and created the familiar scenes of the audience’s life, then let the audience feel like being the matter of senses. It shows the chores of daily life by humorous way. Not only resolve the heavy life, but also reflects an optimistic attitude towards life. Rendering of the "canned laughter", it brings us a public revelry. Sitcom mostly based on the family as the narrative scene, the family has an obvious meaning for the modern people.It is not only the main place of people’s daily lives, and also a Harbor for people who want to escape the pressure. So sitcom selected the mode of the home or family narrative. At the same time of the revelry, people could temporarily escape reality and have fun. Sitcoms bring the daily lives of ordinary people onto the TV screen. In a familiar scene, the audience found their own shadow and also found the shadow of the people around them. They have the same experiences and resonate with the characters. From those resonances, they could criticism or praise, but always finish with laughing. It won the audiences with simple text and comedy performances. Sitcoms construct models of the family, and mainly expand the narrative around family. With a humorous form, it excavates jokes in daily life, and brings fun for the audience. The sitcom appeared to fit the psychological needs of the audience to entertain and to find a sense of belonging, also it helps to cater the development of popular culture. Thus, the sitcom is not only a simple accident, or the inspired bursting of the TV series art, but the result of the popular cultural development.As western imported goods, the sitcoms have gone through30years in our contrary. During these30years, the sitcoms not only draw on the successful western model, but also run-in with the local culture, and continue to produce excellent work for the Chinese audience in recent years. From "I love my home" to "Love Apartments", our sitcoms finally develop into the right track. The sitcoms will focus on the urban daily life, and use the public sectors as the main description, the confliction of the urban culture as the theme. They record the process of urban society, and reflect the changes of the urban culture. In this background, sitcoms use a subverted set mould, and a deconstruction of the classic to win public recognition for its nonsensical comedy, and set off a wave of sitcoms in today’s television industry. |
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