Research On The Relationship Between Sitcom And Mass Cultural Consumption In The Network

This paper attempts to explore the relationship between the sitcom and the popular culture consumption in the network. From the perspective of popular culture, especially the popular culture consumption in the network, we study the sitcom, which is a genre of television.In the context of popular culture, the mass media plays an important role in the impact of the consumption behavior of cultural products. As a cultural product in the context of popular culture, the generation, development and prosperity of the sitcom are bound with the mass media. What’s more, the sitcom is a television, which is produced by the industrial society and it is bound tidily with the mass consumption and mass culture. From its development course in the America we can clearly find that, the sitcom, a television genre, roots in popular culture, in the same time, depends itself on the mass media. Sitcom is a product between modern media and mass culture. Compared with the traditional drama, its salient features are mercerization and industrialization. By the impact of mass culture, sitcom cannot avoid the situation, that the life itself is a performance object for sitcom. So, the significance of the sitcom is to reflect life.As the same as the mass media, the sitcom focuses on timeliness, which reflects in two aspects:first, the production methods; second, the choice of material. Both of them link each other very closely. Mass media, which is in the context of mass culture, focuses itself on commercialization and mercerization, so as to the sitcom. No matter what kind of themes sitcom takes, the production in the means of news points to two things:business pursuits and propaganda themes. With the rise of online media, sitcom develops very quickly, and what’s more, it is separated with a single method, so, it has a broader development and existence spaces."Ipartment" is also a product of popular culture, and of course, it must have the characteristics of sitcoms, which is in the context of popular culture. At this point, in terms of plot or advocacy "Ipartment" bounds itself closely with the real life. First of all,"Ipartment" links tidily with the new media, and second, in the context of its creation and performance, it has a close relationship to the social life. In addition, the relationship between "Ipartment" and popular culture exists in the perspective of civilian perspectives, and this is an inevitable requirement of the popular culture. As a sitcom,"Ipartment" of course has the general aesthetic characteristics of sitcoms. First, as a sitcom,"Ipartment" pays attention to the comedy and relaxation of conflicts. As a comedy, which focuses itself on humors and laughter,"Ipartment" is able to use a lot of means to ensure that, the funny elements are filled into the whole story, and even promote the development of plots by the means of humors. What’s next is the immobilization of the stage space, the main scenes of "Ipartment", which is an indoor sitcom, are concentrated in a apartment, whose name is Ipartment. The majority of conflicts are concentrated in the two rooms, in which the two main characters live. Furthermore, the most prominent aesthetic feature of "Ipartment" is the humor of the dialogue languages, we can even say, the most important aspect of the success of "Ipartment" is in the shaping the humor languages. Dialogues, or the hero’s monologue, are able to use the humor elements, which are in the dialogue. Finally, for the sake of life, the themes of "Ipartment" are very rich. Most of its contents are very close to everyday life, and the transformation and promotion of daily life make it more cordial and fresher. Only in this way can it be loved thoroughly.