Innovative Development And Research In The Design Of Yunnan Liquor

Regional culture is one of the areas of natural environment, history environment,social environment and the local people’s life style and so on various common role in avery long time gradually in the historical development of the culture. It contains ahumanistic geography, folk customs, historic sites, the natural landscape. ColoursYunnan is26minorities in our country, each nation’s cultural history, folk customs,culture is also features appearance condition can be a lot. If the national characteristicelements reasonable use of to local brand Yunan Liquor of packaging design, it will be aunique Colours Yunnan city business card.It based on the survey examines the yunnan regional natic culture, thecharacteristics of national totem design, calligraphy national characters, national colourcollocation, art elements such as modelling extraction analysis and summary analysisthe characteristics of each part. And bold attempt to use these elements to YunnanLiquor bottle modelling design brand, in personality art on modelling put forward myown opinion. The strong regional characteristic of the design elements of the applied toliquor bottle design, main is to increase the added value of products made productsmore competitive. These with the national characteristics of elements not only makesthe bottle packing more show culture connotation and also played the propaganda andthe role of sales. Bottle design in yunnan national culture will be representative of visualelements to empathize with consumers, design and modelling to text calligraphy art toadd products for the cultural value of the connotation. So the image of the city asyunnan marking, promote the development of tourism; Continuing the local ethnicculture; Help in creating local city special features, to the whole China to the world.In this paper, the national characteristics of these elements to deconstruct therestructuring and used in the Yunan Liquor, make its have unique connotation ofnational culture.In the full explores the design of regional culture in the bottle after use,the author of his own design works "Yunan liquor" bottle design process in detail. In theregional culture and the culture of wine bottles of combining the design, can’t apply forreference.We will further solution in the yunnan region culture, and on the basis ofpeople’s special found new forms and innovative design.