The Use Of The Chinese Elements In The Cartoon Of Hollywood

The United States is an economic power since the1990s, commercial animated the American mainstream animation culture. U.S. cartoon swept the globe. For historical reasons, the history of the United States did not last long, did not belong to the country’s profound cultural themes of Hollywood created a big headache. Therefore, the use of his country’s culture for their own use them to implement a cultural policy. They use the theme of exotic cultures and across the nation won universal recognition and applause of the world, draw on the basis of the outstanding culture of various ethnic groups, cultural symbols option likely to be accepted in American values plus a variety of exotic themes re-packaging is consistent approach."Chinese elements" is a high frequency in recent years in the field of art and design vocabulary, the growth of China’s economic strength to expand its cultural influence, more and more people began to identify and study the Chinese elements. China is a country of consumption, the study of Chinese and Chinese elements with China is beneficial not only to accelerate in Western cultures, is more conducive to open the Chinese market. Chinese elements, but a stepping stone to open the Chinese market. This phenomenon is demonstrated by all walks of life in the economic field. Produced from1998by the American Disney "Mulan" to the2012 DreamWorks "Kung Fu Panda", the Hollywood animated film produced on the Chinese elements under the foot of the martial arts. Cultural boundaries to accelerate the dissemination of the era of global culture, the film is manifested depends on more blurred. For the use of Chinese elements and draw on the similarities in the shape of the "Kung Fu Panda" from "Mulan" in the second encoding of the Chinese elements, making the exotic culture and national culture integration. Cultural integration is an important marketing strategy of the American animated film. Hollywood will be familiar to all Chinese hero onto the big screen in the world has achieved great success in business, at the same time, the use of Chinese culture, Chinese theme consistent ability to control and processing capabilities. This animated film adapted from a Chinese theme there own culture and value reflects not only technical or story. Although the use of Chinese elements is just an initial attempt to stay on the use of Chinese elements in the surface, but to the global positioning of view, there are many that we can learn. Western values is the core content of the cartoons with Chinese elements, but also they establish a way to flaunt their own culture and in "Mulan" and "Kung Fu Panda" cultural conflict "Mulan" in the values of the performance where values conflict, they do not hesitate to replacement of Western values, and values of universal significance could be retained.This paper is to study the use of Chinese elements in the research Hollywood animation. Derived by analyzing the use of Chinese elements in the processing capacity, as we learn from experience is necessary. The animated adaptation of overseas box office by country heterogeneity theme much higher than the nation’s box office. The animated film, a considerable income, which for the animation industry in the United States poured into the huge financial power. Overall, the Hollywood animation development on the global strategic objectives, trying to open the treasures of world culture to the development of the country’s animation industry, strong government financial support, as well as the Hollywood film industry is based on a very mature operating model, these they are essential to the success. China to create the hugely popular animated film, in addition to cultural position to have a good, but also in line with the animation business and entertainment. To meet the needs of the audience...