The Chinese Elements In Hollywood Film Communication:Also On Its Influence On Juvenile Cultural Identity

Famous for the unique mode which composed gorgeous special effects,tension plot,Hollywood Movie has been leading the Market;it's also the most important carrier for American culture outward expansion and spread.Together with the rapid development of China,Hollywood is paying more attention to the huge Chinese market,thus ceaselessly focus on Chinese culture,special tradition and universal values.For recent years,more and more Chinese actors,scenery is brought into Hollywood movie as Chinese Cultural symbol.Among all Chinese factors in Hollywood movie,composing history story,characters,scenery and so on,it can be divided into two main categories: performance by Chinese actors;Chinese brand introducing;Chinese story narrating and Scenery Importing.For all Hollywood movies showed in China from 1998~2018,we take the ones with Chinese factors as samples,using the content analysis and overall discussion method,to evaluate the reconstructing and performing of Chinese factor by Hollywood movies,meanwhile to discuss the topic of culture influence to young people by Chinese factors performance in movies,to get a better understand.By sorting out and analysis of the samples,judging from the Chinese factor commercial value and cultural attribute,in order to get the conclusion that driven by value interest,inserting into Chinese market is the Hollywood movie essential target,instead of real recognition of Chinese culture.Meanwhile based on Hoare Logic “Coding and decoding theory”,to make a detailed research on four aspects involving Chinese actor,story,brand and scenery,to show the Chinese factors reconstruction and understanding by Hollywood is deflected from reality,which carrying huge influence from Western value judgement.Empirical study takes the method of Questionnaire Survey,choosing the young people from 18~26 as researching target,using the statistic approach of correlation analysis and regression analysis,to evaluate the influence to young people consumption habit and cultural identity through the Chinese factors performance.The result shows a positive correlation between four kinds of Chinese factors application and young people consumption willingness to Hollywood movie;meanwhile the cultural identity of young people is simultaneously influenced by the Chinese factors performance way.In conclusion to the above research,to get the enlightenment to Chinese culture spread.We need to stick to our obligation,enhance the culture confidence in domestic,deliberate how to express our Chinese stories in a proper way,pay more attention to the combination of traditional and international culture;from one hand to reinforce our foundation,from the other hand to struggle a prosperous future on international stage.