Study On The The Food Packaging Design Of The Natural Eco-design Concept

"Natural" eco-design concept in the context of the construction of "eco-social", the trend of"nature-oriented" of eco-design concept replaced the narrow-minded "people-oriented" eco-designconcept, to development of ecological ideas in the field of packaging design as research entry points,with today’s community food security issues and make food packaging design concept.Start from the various elements of the food packaging design, interpretation of "natural"eco-design concept: design of packaging materials, mainly on the ecological environment of the foodpackaging material properties including good protective properties, easy processing operation andeasy to use features, to facilitate the visual appearance of the design features, easy recycling of thecharacteristics and properties of recycled, renewable packaging materials classified as naturalpackaging materials, renewable or recyclable packaging materials, biodegradable packaging materials,edible packaging materials, reference to the relevant design cases described. Packaging shape andstructure design, elaborate packaging shape and structure of the design principles, including the shapeof a reasonable, cost thrift principle, transport storage, safety convenience principle, functionalstructure, and more with easy demolition of principle, reference relevant design cases specificecological food packaging unique design, the two aspects of the structural design of the functionalanalysis. The visual design of the packaging, graphic design, text, design, color design, layout anddesign of the four aspects described, and reference design case analysis, through color, graphics, text,means a harmonious layout design, strong convey function, aesthetic function and emotionalrendering capabilities required to achieve the unity of the ecological. Cleaner production in thepackaging, mainly from green printing process for packaging, processing two elaborate, largelydetermines the enforceability of the packaging ecological description of the environmental protectionof the inks and adhesives. In the ecological concept of the food packaging promotional design,publicity design aspects necessary to promote and ecological concepts from the ecological conceptpackaging should bear promote the concept of ecological task."Natural" eco-design concept emphasizes the designer according to the natural ecological cycletheory to the existing food packaging more environmentally friendly design, not only to achieve thethree main functions of packaging traditional (to protect goods from damage, easy to transport andwarehousing, promotion), should pay attention to the flow of eco-friendly features of the naturalenvironment throughout the life cycle of processing, as well as human consumption, use and role ofthe spirit.