The Ethical Thinking Of Consumption And Happiness

With the further development of the revolution of science and technology, theworld of the close contact narrowed the scope of consumption. While the trendence ofglobalization and modernization is increasingly prominent today, the core concept ofconsumption life has been infiltrated into all areas of life. As one of the existingpractice mode, the essence and ultimate purpose of consumption is to satisfy people’sneeds of survival and development. Ultimately,make people live happy lives,leadingto free and full development. However, because of the rich material life, the thoughtand values of people have been changed deeply. When western value of materialismand individualism infiltrate and spread constantly, consumerism increasingly replacedthe traditional thrifty consumption patterns and consumption values, and make peopletake the substance as the tags of happiness and pleasure. Under the control of theconsumption style and value, although people enjoy results brought by consumption,ultimately they plight into the trouble of happiness and consumption.The first part of this paper is mainly based on the contemporary meaning ofhappiness, and take need as the entry point of consumption and happiness.Thenelaborated the relationship of the contradiction and unity between the consumptionand happiness, that needs is inside drive force of happiness and consumption is anecessary premise, the contradiction of happiness and consumption lies in how toachieve need the problem.From the analysis of the background of the world consumerism, the second partmainly think that consumerism consumption mode and consumption values cause tothe contemporary global ethical dilemmas of consumption and happiness, andanalyzes profound influence in China in the flood of consumerism.Based on the plight of contemporary consumerism, the third part mainly takevirtue happiness theory in ancient Greek and The telford thought in ancient China asethical basis. Then put forward the ethics principle and ethical way of keepingconsumption and happiness in coordination which lead people to pursue happinessand realize consumption and happiness ethical unification from the point of moralrationality.