The Research Of Individual Consumption Ethics In The Current China

With the development of economic globalization, capital is becoming more and more obvious It is affecting the changes in the world economic order and consumption patterns. Consumption is divided into production and individual consumption. Among them, one of the most basic human activity is to personal consumption, he not only economic development embodied, but also people to express intrinsic value, affected by the economic capacity and consumption ethic restriction and influence, is the ideological root of consumer behavior behind the. A variety of consumption ethics and diversity is caused by the consumption behaviors of different situations, then formed the consumption characteristics of different, bring different results to the social and economic development. Similarly, different consumption ethics support different social economic environment.In the contemporary China, economic ethics problem although it attracted the attention of academia, but the lack of sufficient attention to the consumption ethics. From the perspective of ethics of our current problems of personal consumption is very necessary. First of all, the system of consumption ethics has long been neglected by Chinese researchers, led to the current consumption ethics construction is relatively backward, the correct development of consumer ethics system existing difficult to support and guide the individual consumption. Therefore, when the individual in the consumption and others, and nature, contradiction occurs when the existence and social, ethical conflicts also can hardly be avoided. Secondly, with the development of economy, productivity improvement and the abundant material wealth, the people’s living standard has been improved obviously, people’s consumption patterns have undergone tremendous changes, broke the old way of personal consumption, doubt the old personal consumption value system. The construction of conforming to the times development of personal consumption ethics has become a reality problem needed to be solved urgently.From the theoretical and practical significance, study current personal consumption ethics problem China is necessary, for the contemporary China, ethical analysis of personal consumption not only need to draw lessons from the western advanced research results, more needs to be closely combined with the actual situation in China to study the. We should grasp the connotation of the core content of good consumption ethics, grasp the consumption ethics, based on the current changing social needs, establish a scientific, moderate consumption ethic system, accord with the situation of our country. It has important meaning for promoting our country’s economic construction, the building of spiritual civilization and harmonious socialist construction.