The Ethical Study Of Adolescent’s Concept Of Consumption In China

Teenagers are a huge consumer group in contemporary society, Their growing consumer attitudes and consumer behavior more and more caused widespread concern in the community.In recent years more and more negative reports they appear on the consumer, reflecting their consumption ethic aspects of the more serious problems exist, These problems stem from consumerism objectively, the impact of social environment, subjectively but also with their distorted concept of personal consumption is closely related to a certain extent. This paper analyzed from the perspective of ethics and propose solutions, trying to guide them to establish a more moderate, rational view of consumption, thereby enabling the agency.Questionnaire is employed in this paper, We have carried on the investigation and made ethical analysis status of teenagers consumption concept. The results show that, due to the invasion of consumerism, the adverse impact of social consumption environment, their material desires without restraint and a sense of moral responsibility consumption is weak, resulting in a deviation occurs teenagers values, there has been the desire to show off, such as comparisons of consumer attitudes, extravagance luxury consumer attitudes, consumer attitudes and blind arbitrary symbols to highlight a decent view of consumption and other issues.In view of this, I think we should through the specification, its education and many social education guide to establish the moderate consumption ethic of the youth. The main route through teenagers should be individuals, families, schools, mass media, business, government and so on. For example, teenagers to restrain their consumption behavior, bear the moral responsibility and resist unhealthy consumption of consumer desire; Family To correct irrational consumer attitudes, correct consumption habits; Schools should increase consumer education courses to improve skills and consumer consumption moral standards of teenagers; To establish a positive image of the mass media education, a reasonable guide teenagers; Enterprises should standardize their economic behavior, assume moral responsibility consumption; Government should begin to act and the introduction of appropriate policies vigorously in the whole society of consumption and moral education of teenagers, use some consumer typical events to alert people to the importance of moral education of the consume; In short, all parties should work together with the community to create a good environment for consumption, improve the quality of teenagers on the basis of morality in order to accelerate the construction of a conservation-oriented society.