On The Modern Olympic Games Logo Design Process And Its Modelling Characteristic

The Olympic movement after a hundred years of trials and hardships, has developed the longest has become the world’s largest and highest competitive level of sports. Also a dynamic, open, and the development of global culture and the art system. This high level of physical activity, we have witnessed from around the world athletes are thevaliant and heroic, and with them feel the sacred, the lofty Olympic spirit; in the globalcultural system, we can appreciate and enjoy the from the five continents of the colorful ethnic culture. Olympic flag as the core of the Olympic Games visual elements, which itself is on the Olympic history summarized. It is not only a microcosm of the cultural andartistic trends of an era, but also every Olympic host country’s culture and artenrichment. With the development of the Olympic flag in its aesthetic concept, cultural connotations, artistic value and design style continues to develop innovative, even tothe direction of development of the real logo design. To the Olympic Games logo, forexample, to study the evolution of the design styles of different eras, comparative analysis of different shape characteristics, and explore to come up with a futureOlympic Games mark the development of a new trend.The thesis is divided into six parts:The first part is the introduction. Which set forth the basis of this thesis topics, anddomestic and foreign research current situation, the proposed research methods and ideas of the subject.The second part, described the birth of the modern Olympic Games and its basic visualimage-the Olympic Games logo and Olympic rings logo.The third part, focusing on four different stages of the design development of theOlympic logo. Of different historical periods, different movement in art,evolution anddesign of the previous Olympic mark.The fourth part, the focus by comparative analysis of different artistic design of the Olympic Games logo, and summed up its development and changes in design,styling techniques,color,design concepts.The fifth part,the main Olympic logo showing a different value and meaning.The sixth part of the analysis summarized in this pluralistic system of national culture and art,the new development trend of the future Olympic Games logo.