The Design Of The Olympic Logo

The Olympic Games are a common activity people around the world, a symbolof peace and friendship, like a giant prism, reflects the global nature of today’s worldand the interactions between nationality, reflecting the complicated relationshipbetween the international community, which combines sports, education and arts andculture, the Olympic flag as a symbol of special graphic symbols to convey a certainimage of the unique meaning of the history of the development of the Olympic logodesign also reflects the era and progressive development of human society, is a thehistory of the Olympic cultural enrichment image. By studying changes in theOlympic logo graphic design, style changes, color changes, etc., to understand thedevelopment and progress of the Olympic era, looking for the national image of thecountry and the eternal spirit of sport from the Olympic Games mark in the evolution.Logo design needs to reflect the unique, attention, popularity, cultural, artistic,and other principles of the times, the paper focuses on design experience with astrong sign of the times Olympic flag, ethnic and regional analysis of previousOlympic Games logo changes in the course of design development.Object of study of this thesis is the previous modern Olympic Games (Athens1896, the first modern Olympic Games held since the start of) the relationshipbetween signs of the times, ethnic and regional through comparative studies, althoughthe results are different signs successive Olympics national design, but their mutualties exist design argument. From the point of view of design art Olympic flag fromexploration to production, from development to discuss the Olympic logo on themature stage of the growth process and the four historical background, geographicalbackground relationship. Through cultural relations Olympics logo and backgroundresearch, we can more accurately grasp the profound spiritual meaning of theOlympic flag, the Olympic flag is more accurate understanding of the diverse formsof expression; understanding of evolving a new series of graphic modeling language,clarifying impact of scientific and technological progress of the logo design, logo design allows designers to contemporary graphics, color, text design trends toincrease understanding, thus improving design initiative.Development of the Olympic Games, but also to clear the Olympic flag is neverclear, never to standardize the specification, design style to the evolution from themonotonous unified diversity coexist. By studying more in-depth understanding ofthe development trend of modern logo design. Throughout the era, marking eachperiod Jieju typical design characteristics, style logo was printed on the colorful styleof the times, the public aspects of life as well as a representative of the Aesthetic.The formation of national style in the design showing a nation cultural traditions,aesthetic and other psychological needs, mature nation should possess excellentdesign style and period style two double mark.