The Evolution Of The Summer Olympic Games Logo Design Characteristics Of Research And Development

The summer Olympic Games, has been more than 100 years of history, has not only is the major international sports events, but also become an important platform for international cultural exchange and dissemination of art. From the industrial age to the information age to the big data era, the Olympic logo design of the concept of continuous innovation, the creative way also in constant innovation, kind of sign is affected by the social background, culture and multicultural art style change continuously enriched. This topic from the perspective of visual design shows a complete and orderly Summer Olympics logo design evolution, and summarized the summer Olympic Games symbolized the development features of the design. In order to better understand the characteristics of the development of the Olympic spirit culture and visual image.This article through the literature, summarized the law, for example, comparison,logical analysis, visual communication of the Olympic Games for the interpretation of information. 31 at the Olympic Games will be held, has already become one of the cultural phenomenon in the history of the development of Olympic Games, the logo design has become Olympic visual image, become the core with a high degree of recognition of the special symbols. Through successive Olympic Games logo can be seen previously accustomed to sign in using the law is broken, inherent symbol phenomenon is deconstruction, people from the infinitive sign language found the inner unity of natural visual factors, which is graphic research progress, which marks the design of liberation, human in the cross century mileage found reasonable visual space, so as to make the visual image has a better development. This paper is divided into five chapters, each chapter for specific problems are analyzed: the first chapter mainly puts forward the research significance and research status; the second chapter mainly elaborates the connotation of the sign, a sign of a successful design need to improve the process and elements of symbol recognition is the Olympic Games will the logo design key; form and evolution of the third chapter will sign on the previous Olympic Games are analyzed and the stage; the fourth chapter analyzes the value of the Olympic logo, to the arrival of the social value and social reaction to their artistic value; the fifth chapter is mainly through the development of the Olympic logo, to design the representation, study the fundamental reason, thus the characteristics ofinduction and summary.