Chinese Traditional Calligraphy And Painting Elements In Luxury Design’s Innovation And Application

From a sociological perspective, luxury has symbolic significance of individual status,identity, power and wealth. In terms of human nature, luxury can stimulate people’sperceptual desires. From market economy views, luxury goods with its own pricedistinction people’s level, which causing social imbalance, so as to inspire people’s desirewhich make those to fight, and it can create more employment opportunities. Fromaesthetic viewpoints, luxury has more artistic taste than ordinary products. From theperspective of cultural transmission, the high-end luxury consumption concept and fashionaesthetic concept and the advertising will be with the symbols and the crowd spread widelyand popular, which guide the aesthetic and cultural trend, as the watched vane. From thespecific market and production process and other aspects’ views, because of luxury goods’consumer grade, which has scarcity, high price, special sale channel, especially consumerexperience and production technology characteristics.With the rapid economic development and sustained growth of China, luxuryconsumption demand also growing. International luxury brand in the Chinese market hasbecome a foregone conclusion, however, Chinese local luxury brand is lack and do nothave their own unique luxury culture and industry development history. This is theimportant factors of luxury brand, but also the important reason block the local luxury’semergence and development.Chinese luxury consumer market is tremendous, foreground is considerable, which isthe key reason of international luxury goods continue to occupy the Chinese market.Production pull consumption, embolic the desire of consumption, which is the fact does notto dispute, therefore, the guide of Chinese luxury consumption behavior and consumptionmarket is largely to Western luxury culture and conception, as well as, Chinese luxurybrand construction are blocked by luxury industry itself. However, new luxury concept andculture should be along with consumers and industry status change and get thecorresponding update.Idea’s renew is a luxury consumption and its design’s precursor, Chinese traditionalpainting and calligraphy elements have rich and profound historical and culturalconnotation, aesthetic value, art and space mapping and its subtle and profound artisticexpression, which is a luxury design to meet the consumer value of luxury characterization,symbolic meaning, aesthetic and emotional and rational and emotional appeals and luxurygoods based on local consumer groups, and what to create the domestic luxury brandpotential resources.Chinese traditional culture digestion modern material consciousness, modern luxuryideas renew Chinese traditional culture. Therefore, the luxury goods design ideas andindustry will be more rich and deep its connotation because of the Chinese traditionalelements, especially painting elements. At the same time, Chinese tradition element’ssymbols’ cultural information also will take the luxury unique design to achieve newdevelopment.