Research On Application Of Punk Elements In Contemporary Luxury Fashion Design

Currently, China has become the world's second largest luxury consumer. More and more luxury brands target Chinese market, improve their design and managing. After finding out the trends that in many international luxury brand punk as a design element appears a lot and it is pursuit by public. Punk represents rebellious, decadent. How to combine the Punk elements with nobility and quality which are the main characteristics of luxury fashion that is the objective.It starts from Chinese luxury market; through the market research defines modern luxury clothing in Chinese consumers mind. And taking that as background, it analyzes dress psychological of Chinese consumers in luxury industry. Finally find out the characteristics of developing.Second, through the desk research, it studies the rise of punk, the formation of punk culture, and the rise of punk style in fashion. From design, color, pattern material, adornment element and accessories several perspectives to study how they work together with punk. And then analyzes the evolution of punk fashion.This paper focuses on the meaning and design principle of punk elements in modern luxury apparel design. Following the design principle, looks for the best combination of punk elements and luxury clothing, induces the design methods. From the examples, writer demonstrates the punk elements impacting in modern luxury apparel which are modeling, material qualitative, color, pattern and decorative details of the application of the method.At the end of the article, there is a survey about the acceptability of punk element in luxury market. According to the results, proposes design methods which take the Chinese luxury market as a background. Presents the design assumptions, adds punk elements to the men's clothing design of Bottega Veneta, and gives practice significance of design methods.The article specific base on the Chinese market, hopping it could provide some inspirations and recommendations for future Chinese luxury industry that could add some non-mainstream elements.