The U. S, Japan Animation Image Of Ethnic Style Difference Comparison

Content: Animation--the most representative of the popular visual culture form of themodern society and consumption, as a social product, is a typical representative of the videoindustry form. As the culture media and art symbol, Animation undertaking the function of artand culture dissemination widely influence in modern society through industrial production.Artistic appeal and vitality of the animated character is the affinity ambassador to shorten thedistance between animation works and the audience. The animation image is the soul ofanimation. The audience loves the Japanese and American cartoon largely because of thecharacterizations of animation image. In other words, the United States and Japan cartoondepicts a successful and typical animated image combined with vivid stories and experienceswhich represents the soul of the people causing the echo from the audience. At present,countries in the world are thought to develop the animation industry. With the promotion anddevelopment of globalization, the mutual communication between countries becomes moreand more frequent which promotes the development of animation industry. But in recent years,affected by the impact of the United States and Japan overseas animation,Chinese animationgradually lost the direction, especially in the animation image, in a large number of imitation,and gradually lost its animation language nationality. Chinese animation in the developmentof the international market, highlights many problems, such as the shape design lacks popularart character, the animated content doesn’t reflect the broad and profound Chinese culture andthe oriental charm, the animation packaging, excessive focuses on the commercial operationwhile ignoring the characteristics of Chinese art and so on. This article is under thebackground that Chinese animation industry is badly in need of breaking out. From theperspective of semiotics, cultural studies and aesthetics, through historical, social and timeprism, Aiming at the core goal which is required for benign loop of Chinese animationindustry-the animation image for effective analysis and consideration. Through thecomparative analysis for the national characteristics of the United States’ and Japaneseanimation, this article analyze the advantages and disadvantages of Chinese animation design,expound in detail the differences from the cultural perspective, and make a deep thinking onthe development of Chinese animation industry.