The Road To Be A Brand-the Study Of Feng Xiaogang’s Movies

Feng Xiaogang’s movies, always makes very high box-office records. He firstbegan with New Year movie mode. Later he tried different types and every time gavethe audience surprise. Feng Xiaogang’s movies become a famous brand in China.How could he construct his brand? This essay analyzes his movies by dividing theminto three steps—beginning, adolescence and maturity to find the cause of hissuccess. He is a pioneer for contributing New Year’s Movie Period. His New Yearmovie mode is the most famous brand of all his movie types. He tries different typesof moves, for example, costume movies, war movies, disaster movies, etc. All hismovies strengthen his popularity and reputation. The cause and elements to his brandinclude his own efforts and insistence, the help of the screenwriters, the selection ofthe actors and the company behind him—Huayi Brothers CO, LTD. The last chapterof the essay concludes the features of Feng Xiaogang’s movie brand and points outthe value and inspiration of his research.The article references some others’ works and essays. The statements base on themovie works of his different period and think highly of commercial box office. Heknows the characteristic of the common people and works for them. After many yearspractice, he finds a way of conformed with the command of the government, making abig money, and maintaining the artistic quality of the movies. Through the study ofFeng Xiaogang’s movies, people can get a key to his success and lead a direction tothe healthy development of China movies.