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The Aesthetic Dimension Of Contemporary Fashion Accessories Advertising Designed On The Internet

Posted on:2016-09-11Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y FanFull Text:PDF
GTID:2285330461468347Subject:Art theory
Abstract/Summary:PDF Full Text Request
The object of this study is to contemporary urban fashion items online advertising, online advertising design aesthetic dimension of aesthetic changes to do a case study, and now more and more rich people’s lives, globalization and rapid economic development, people buy daily necessities More and more types of product design is also richer and more humane. With the development of a variety of fashion items changing times and appeared fashion items from the media’s point of view, from newspapers, magazines, radio and television media point of view, compared to online advertising and online advertising has been a qualitative change. This article will discuss network design aesthetic plastic fashion items to changes that occur to do some theoretical exploration, thinking, summary, refining, in order to present the online advertising to provide the appropriate number of academic discussion. The rise of online media makes a variety of merchandise with the new sales platform, and online media is more characteristic than other traditional media, the paper mainly from the following aspects to study his features; a transmission range, the propagation velocity of 2,3 content richness and so on. This article would say that supplies of fashion products, fashion items online advertising design aesthetic dimension for the study, chose this topic because of the current network media occupy people’s lives, the impact on people’s material and cultural life of the spirit has not be ignored, this issue has also led to discussion and research practitioners and academia. What is Fashion, Fashion is a popular trend, the pursuit of beauty is that people act, a lot of people of different understanding of fashion, some like simplicity, some like rich, but to pursue its fundamental respect for all the good things. Content that contains a lot of fashion, economics, sociology, humanities and other content, this article is from the aesthetic point of advertising art and design to study the development of fashion products and fashion items in a network of new media online advertising design, development status and development trends, including the development of fashion products online advertising design aesthetics. The impact of development on people’s fashion items also will be strong, it used to be active aesthetic, active observation, active thinking, and now as a result of a strong network of media and design aesthetics of fashion promotion power supplies, so that people living in the strong visual economic daily, began pulling people to the pursuit of beauty, affect people’s daily necessities aesthetic dimension. From the perspective of public aesthetics and design aesthetics of fashion items for reflection, the domestic fashion-conscious crowd becoming more women, especially young people are more sensitive to fashion trends and concerns, so now we are talking about and what fashion items. Clothing, accessories, IT products, and so are the current subject of attention and the pursuit of fashion items. In order to fashion items online advertising design of this thesis research, using some of the necessary research methods such as case analysis, and analyzed for a number of cases, with reference to some domestic and foreign literature, as well as several major media and traditional comparison methods. Promotion of online advertising, consumer groups helped capture faster and more appropriate fashion items of information, which designs and supplies increasingly focused on online advertising design aesthetic features, which reflects the aesthetics of everyday life, this feature increasingly more obvious, as small as a minor extent, even subtle nanometer level, designers are increasingly concerned about the aesthetic characteristics of the product. But on the other hand, from advertising publishers and designers to the effects of advertising because the audience crowd after receiving this advertisement produced this effect becomes a product of consumer tips for daily consumption faster. Products become more aesthetic, aesthetic subject had become a consumer aesthetic process, design aesthetics into a powerful driving force of consumption. Online advertising has become fashionable to chase momentum factors, dynamic factors into people’s daily lives aesthetic changes. Research Status of fashion items online advertising design aesthetic dimension there is a big lack of, in theory, the lack of theoretical depth study new things and new conclusion. In this paper, to study several aspects of fashion items online advertising design, the first of what fashion items are then studied fashion items online advertising design features to analyze specific cases, aesthetic changes and development trend of fashion items online advertising design. Classified ad network combining literature and compared to other traditional media. Network media and traditional media to produce substantial changes, based on the characteristics of the network media, fashion items into the network, and this is our unavoidable topic. Internet advertising design for the contemporary era fashion items have constituted a new media, not just the media itself changes, the fashion items body functions and the corresponding aesthetic plastic have undergone tremendous changes.
Keywords/Search Tags:Fashion, design aesthetics, network media, network advertisement design
PDF Full Text Request
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