"Charming·Oriental Metropolis"-Camp Fashion Advertising

The theme of the graduation project is "Charming· Oriental metropolis." Photography isthe main approach, the performance of contemporary "Camp" ethnic concept of fashionmagazines commercials. The design reflects the characteristics of Oriental culture, theperformance of Chinese sentiment,"Camp," to promote the "Camp" fashion spread in China.The first part of market research report. In order to accurately grasp the "Camp" fashionconcept, the first of the contemporary "Family Camp"Lifestyle for a full investigation, concludesthat "Camp family" concept of fashion maverick, rhetorical. Secondly, foreign and fashionadvertising "Camp" fashion-related research, the main contrast Louis Vuitton, Red Valentino,Rocco barocco brand fashion statement and form of advertising. Summed up with "Camp"fashion-related advertising themes of national history and culture presented atmosphere.Therefore, in China to promote "Camp" Fashion should highlight the flavor of oriental culture.The second part of the literature study. To better understand the "Camp" fashion culture, onthe "Camp" culturally relevant literature for a comprehensive consolidation analysis, from the"Camp," the origin and development of the contemporary "Camp" of the state, focusing on"Camp "the spiritual connotation, and external visual forms and manifestations. Concludes that"Camp" core culture is beautiful luxury, the ultimate pure, lifestyle characteristics areindependent, and visual features are rhetorical form. Based on the above studies should focus onthe creation of this publicity rebellious women, lesbian show with deliberately creative way.The third part of the design practice report. In "Charming· Oriental metropolis" as its theme,the performance of "Camp" fashion concept of life as the goal. The old Shanghai Orientalcultural elements to emphasize are the qualities, with lesbian style show female models showpublicity rebellious, full of erotic fun with the home environment, and ambiguous atmosphereexaggerated red, to create a "Passion" atmosphere. The design of the photographic approach tothe performance, there were six of this design work.The fourth design self-assessment report. From design concept, and with the market, designcreativity, the four aspects of the design work carried out its own comprehensive socialevaluation. Focus on interpretation, to explore "Camp" culture, mastered by Chinese way topresent the Orient "Camp", to comment on its philosophy and practice.