Research On Building The Female Image After80s Of The Hit City Play In The Mainland China

With the development of film and television industry in China, TV industry is also in constant development and various dramas are showed on the screen.In recent years, realistic TV series has occupied half of the country TV market, in which urban drama has been the audience favorite, the play that reflect the people after80generation is more and more popular.As we all know, the mass media has not only changed people’s lifestyle and habits but also are subtle impact on the field of public idcology.This paper mainly analyzes the female image after80’s in the Urban TV series in our mainland Currently female image building in this kind of play is diversified, this kind of play includes variety of female characters, which is given priority to with positive images of women. In the hit city plays the positive women image is the mainstream and is presented in diversification, which provides a lot of reference samples for women in reality, and is good for transfering positive energy, these have a positive social significance.But in the process of building some women images there are some negative effects,which misleads the public,in the construction of some female image, there are stereotypes, affects the audience’s social judgment and self-image, and is far away from the reality, causes the bad social influence.Urban drama in shaping the diverse image of women should avoid some of the negative social impacl, in order to create a more positive environment of the television industry, which requires the efforts of social, media and the audience.