In New Media Era Chinese Movie Marketing Problem And Countermeasure

In recent twenty years, with the popularization and the application of digital,information technology, the rapid development of new media has led to a new mediarevolution, and new media has affected every aspect of people’s lives, so the lives ofpeople have been in the earth-shaking change. The new media era brings the Chinesemovie marketing the huge development opportunity at the same time it also brings greatchallenges. Due to lacking of experienced and old-fashioned concept, the film marketinghave many problems in the Chinese film in the new media era, and result in the Chinesemovie marketing chaotic situation. This paper attempts to analyze the new media to theChinese movie marketing brought tremendous change, through a large number ofmarketing cases summarized new media era Chinese movie marketing problems, andexplores proposed solutions to this problems, to promote the new media era Chinesemovie marketing health development, scientific development and harmoniousdevelopment..This paper is divided into three parts, first of all, Firstly, combining with the newmedia transmission mechanism transformation, analysis of new media to Chinese moviemarketing opportunities and challenges; Secondly, combining with the new mediaenvironment in China, focusing on the reality of China’s film market, from the fouraspects analyzes of Chinese film marketing problems; Finally, puts forward constructiveand realistic solutions to this problem, and attempt to resolve the contradictions andconfusion of the Chinese film in the use of new media，with looking for new ideas andsolution methods, help China Film Development to take off comprehensively.