Commercial Consumption In Literary Writing

In the history of Chinese contemporary literature, Hai Yan, as a writer after thenew era, his works embody on strong commerciality from creation intention to textvalue. Viewed the literature creation as “an amateur career”, he has opened the waywhich combined literature with commercial success with his unique creative track. Atthat time, Hai Yan’s novel has been produced influential sensation, not only its specialliterature meanings in his works, but also its thinking on commerciality value inliterature works by academic circles, owing to effective publication of his works andits perfect combination with markets, also due to the afterward appearance ofnumerous films products.As the greatly concerned works of Han Yan, his adapted films products also areconcentrated by the pubic. Hai Yan’s creative development is along with thedevelopment of the social economic. his splendid achievements are both his ownefforts and the markets elements. We may say that his works depends largely oncommercialization. The reason is not only his personal creation purpose, but also the"Hai Yan phenomenon" caused by his works and the publishers. It must be admittedthat, Hai Yan’s success largely depends on the films and his adaptation on films workswhich were played on TV. Just due to the series and films of Han Yan’s works, hisattention is repeatedly refreshed. Moreover, its combination also reflects some trendsof contemporary literature development, that is to say, literature works are not onlyconfined to the words in the books, but also behave the existence of literature workswith the combination of some media(television, network, etc.)Therefore, bydiscussing Hai Yan’s creation background, his writing practice in commercial cultureenvironment，systematic analysis of the ideological content and artistic charm will be further explored on this thesis. Film products adapted by his novels will be elaboratedand summarized to explore works significance.The first chapter mainly discusses the creative background of Hai Yan’s novelsand explores the creative practice in the commercial culture circumstance. The secondchapter is deeply analyzed the plots, narrative circumstance and theoreticalperspective, containing to characters, the novel moral values etc, in order to researchthe literature nature which was covered by big commercial profits. The third chapter,is the combination of the current consumption of the commercial film productionmodel, through the analysis of Hai Yan’s novels in the contemporary adaptationprocess, we may explore how to do we adapt the literary texts in modern times. Theauthor in this paper hopes to further research how does the literature works combinewith the film industry greatly by digging itself writing characteristic and discussingthe texts of Han Yan’ novels. The author also hopes to provide some theoreticalreferences and advices. Aim at some practical meanings in reality, and also providesome theoretical innovation proofs, in order to promote the academic building andtheory development in this area.