| This essay, taking the commercial calligraphy in the period of the Republic of China as an example, analyzed and researched from two side:design and media, to recovery the prosperity of the design of the commercial calligraphy in the period of RC. The commercial calligraphy in RC retained more national and traditional characters,and had the lively characters from Chinese and Western culture.The following issues would be explained in this paper:During the Republic of China, how did the design of the calligraphy merge a traditional style with the new coming western trend? What were inherited and changed in idea and manner? We also try to find out the significance in spread a brand with the RC style design calligraphy in the visual spread in the context of the globalization. |
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