The Commercial Art Research In The Republic Of China

During the period of the Republic of China is in the transition from traditional to modern, commercial art shouldered the promotion of national economic development, saved the fate of the nation in peril, and realized the historical mission of the great national rejuvenation. Commercial art had been highly valued by the whole nation. Even in China's rapid economic development today, commercial art is promoting the development of China's real economy, increasing the well-being of the people. It has-been still some indelible substitution effect. Therefore, the research of the commercial art in the Republic of China has the important guidance and reference for today's commercial art creation.The research of the commercial art in the Republic of China has not stopped no matter in the era of the Republic of China or in modern times. However, systematic study in the commercial art in the Republic of China is-scanty. The communication process of commercial art in the Republic of China basically conforms to the "5W" model of American political scientist Lasswell who proposed in The Structure and Function of Communication in Society:"Who" -- commodity producer and commercial artist (communication subject);"What to say"-commercial art works (communication content); "In Which Channel"-the way of Presenting commercial art (commercial media); "To whom"-the audience of commercial art (communication audience); and "what effect has been got".This topic usesthe theory of communication, the relationship, among different factors in the process of communication, analyses four important factors of commercial art in depth, which are the subject of communication, content of communication, commercial art media, and communication object. Specifically, Part One is initiator of commercial art and creative subject of commercial art constituting the main body of subject of communication. The initiator of commercial art includes commodity producers and operators, and creative subject of commercial art includes individual worker and organization. In order to create a more outstanding commercial art works, initiator of commercial art determines the existence and development of communication activities, and they have a unique way of choosing commercial artists and works, popularizing commercial art works, and vigorously to recreation of commercial arts and artists. Part two is content of communication making from business information and information symbols carrying the business information. These business information includes publicizing-widely type of business information, paying attention to the quality of business information, and strengthening the need of business information. The communication symbols carrying commercial information show a rich visual forms, and reflecting the unique spread value. Part three is commercial media making up of public commercial media and Independent commercial media by the different ways of looking at the commercial medium. Public commercial media includes media of commodity packaging, book cover, calendar and newspaper advertisement. Part four is commercial audience which have different classes, therefore, different classes have different consumption concepts, and present different aesthetic tastes. All of these promote the development of commercial art.Based on the four important factors in-depth analysis and study systematically of commercial art of the Republic of China, this dissertation profoundly reveals the general rule of generate and development of commercial art, and offers reference for the development of today's commercial art. And it also makes beneficial supplement for modern art history and history of Chinese modern graphic design, as well as providing cases of modern design management for the major of it.