Difference Of Affective Priming And Semantic Priming On Cognitive Efficiency Under Different Presentation Condition

Objective:In the information age, how to ensure accurate delivery of information access and improve the efficiency of delivery of information and how to expand the effect of information access is the key issuses which are related to whether personal and social life can be normal, healthy, and efficient operation. While information in different ways, transformation and influence constitute the different kinds of information flow, only understanding between the flow of information in the general rule of mutual influence,can communicate quickly and efficient.It’s a smooth path to understand what situation people stay and what they need,which can help us to understand and transform the world.Therefore, the systematic comparison of affective and semantic priming effects enables us to understand the law of different types information flow for the theory of substantial empirical research material, provide a theoretical basis for applied research.Method:Under different consciousness levels,we use different kinds of facial expression pictures which have equal semantic and affective information as primes and Chinese single words as targets,to do two experiments on evaluation task and semantic categorization task which constitute affective priming and semantic priming,then analyze the RT and ACC of the subjects.Result:In the experiment under the consciousness threshold,there was a significant main effect of relationship of target indicating that priming effect appeared.The main effect of target type did not reach the significant level. Significant interaction was found between target type and relationship of prime and target (F(4,156)=3.361, p<.05).instructions the cognitive processing of different target can influence by different level of relationship.Simple effect analysis shows that, when the target is gender target, target relations reachs a significant level (F(2,78)=16.911, p<.01). Multiple comparison have been found that RT of target relations under the condition of conflict (585±105ms) is longer than RT under the condition of relations as irrelevant the reaction (562+89ms), indicating that appear semantic priming effect, performance for block effect. When a target is positive, target relationship reaches a significant level (F(2.78)=7.454,p<.01). Multiple comparison have been found that RT of target relations under the condition of consistency (550±108ms) is shorter than RT under the condition of relations as irrelevant the reaction (578±126ms) indicating that appear affective priming effect, performance for promoted effect. When a target stimulation is negative, target relations of every level are not significant.(2) In the experiment under the individual consciousness threshold,,every main effect and interaction are not significant.Conclusions:(1)Under consciousness condition, affective priming and semantic priming effects perform different in the content, affective priming performs a effect of promote semantic priming performs a effect of block.(2)Under consciousness condition,affective priming and semantic priming effects vary in intensity.The inensity of affective priming effect is greater than semantic priming.(3) Under consciousness condition, affective priming and semantic priming have the same direction.(4) Under unconsciousness condition,both of these two priming effect does not appear which reveals subliminal priming effect is instability, and that both consciousness and unconsciousness condition, whether it is semantic priming, or affective priming, are starting to rely on the stimulation deep-level cognitive processing.