Linguistic Analysis Of Hohhot Shop Name

The shop name as an application language, with both the general natureof the language, but also different from other language features. Thesecharacteristics are embodied in the name of the voice, vocabulary, grammarand rhetoric. The name of good or bad has become an important part ofmarketing, affect the level of profits, successful name can attract morecustomers to the shops.From the five aspects of speech, language form, vocabulary, grammar,rhetoric, detailed analysis of the linguistic characteristics of the names ofshops in Hohhot, which summarizes the Hohhot area store named linguisticlaws; cultural and psychological analysis of Hohhot shop name; and summedup the the Hohhot shop named language problems in and try to put the theHohhot shop named the language specification and optimizationrecommendations.So far, around the name of research, but also the lack of Hohhot is such a richminority culture of the city’s name research. Therefore, I chose this topicin-depth investigation and study, analysis of the names of shops in Hohhot,summed up its basic characteristics, the researchers named the psychology and culture behind, grasp the basic trend, summed up the success of its namenomenclature and can make use of research results from the standardizationof the guiding role of naming practice.