The Present Situation And Development Countermeasures Of Hohhot Nationality Folk Handicrafts

Hohhot is a minority area which is mainly maked up of the Mongol nationality.Its national handicraft is directly related to its culture and history.It is the key district of the prairie culture previously,at the same time,it is the gathering place of multi-ethnic culture.what is more,it is mingling and affect the agriculture civilization nearby each other continuously from ancient to now.So,as the capital of Inner Mongol,its national handicraft culture is representative of the whole Inner Mongol.This article based on the survival and development of the Hohhot national handicraft.According to the traditional folk arts and handicrafts present situation and their classification,to investigate and analyze the Hohhot folk handicraft present situation.Using the marketing theory,combining with the characteristics of prairie culture resources and Hohhot cultural and economic characteristics of ethnic arts and crafts market,explore the laws of cultural marketing,the research and development of cultural products,seeking its market development strategy.Hoping to provide a way to enhance the prosperous of regional ethnic culture and handicraft market.Providing guidance and solutions for the difficult situation that the Hohhot national handicraft market faced now.To make practical study case to complete the cultural and economical theory of regional ethnic culture.