Poster Creative Graphics Semantic Visual Analysis

In the social progress, the rapid development of science and technology,multivariate information, the tendency of internationalization already began totake form. The world for visual, cognitive, aesthetic and other aspects of the newstandards and requirements, so that people on the transmission of information,emotional communication, sensory stimulation in the form of vector given moreexpectation and pursuit. New standards and requirements for the previous visualdesign forms huge impact. Known as the" instant art" poster design in thisenvironment, experiencing a huge test. The fast-paced way of life that people forposter means to convey information and form, to be more unique novel, breakingthe traditional, depart from one’s normal behavior, in order to improve the postervisual semantic visual stimuli. At the same time also more willing to" read" thevisual form of information transmission and the emotion communication, peoplewanted poster with a more simple and intuitive information dissemination andcommunication mode of presentation.In a large variety of information and media under the impact of newtechnology, known as the" instant art" poster design facing the opportunities andchallenges of hitherto unknown. Poster design to a more concise, symbolic visualforms convey more rich and profound content, for the visual form of expressionfor better accuracy, generality, let the audience easily interpretation of visualperception of form and connotation to convey information, access to informationand understanding of the connotation of the most simple degree. Graphiclanguage in poster design language forms, with prompt recognition, easy tounderstand, without borders the advantage, can put a lot of conceptualization andunspeakable meaning into intuitive, vivid, associative, artistic visual information.Use of accurate and expressive visual style according to the visual habits ofpeople with perceptual experience, graphic semantic thought, which is applied to the field of poster design, poster to make faster and more effective informationmedia transformation.This thesis tries to poster design graphic semantic visual experience,creative expression, aesthetic psychology and so on many cognitive and grasp,using the theory of practical science research methods, in-depth analysis of thegraphic language meaning in poster design in visual way, solve the graphicsshould be" what to say" and" how to say" the problem. The study on how toavoid graphics in the previous poster in visual information transmission problems.From several angles, discusses and analyses the Semantic Connotation, graphicgraphic language visual perceptual features, graphics semantic elements andgraphics semantic creative methods, thus profoundly rational and more effectiveuse of this visual semantic information, become the poster of conforming to thetimes development, fast and intuitive information carrier. Hope, theoreticalresearch into the poster design practice and design, showing a unique visuallanguage charm.