Preliminary On Public Welfare Dynamic Poster Design Based On Visual Psychological Factors

For the past few years,the rapid development of information technology has promoted the development of traditional static poster to dynamic poster.Compared with static posters,dynamic posters not only have diversified forms of expression,but also have more extensive channels of transmission.Break the traditional poster static,single form of design,towards the diversification,interactive development.The dynamic poster can fuse the elements of picture,text,sound,image,and so on.The interactive,comprehensive,interesting and strong sense of scene that it brings is in line with the way people receive information and read it in the information age.In this era of rapid information development,if we want to better convey the public welfare propaganda information,how can designers create excellent mass works,and make the dynamic development of the public welfare posters more suitable for the modern lifestyle,that's all that matters.Under the guidance of the theory of visual psychological factors,it is of importance significance to contact the process of visual psychological thinking with the design of dynamic posters of public welfare.This paper is mainly based on the current status of the development of the dynamic poster design of public welfare,with the guidance of the theory of visual psychology,studies the impact of visual psychological factors in the dynamic poster design of public welfare,and interprets the guiding role and significance of visual psychological factors in the dynamic poster design from the following three aspects.The first part mainly analyzes the development course and the present situation of the public welfare dynamic poster design at home and abroad,and briefly expounds the distinction between the public welfare dynamic poster and the static poster,as well as the audience demand to the Public Welfare type dynamic poster influence and so on.The second part mainly takes the visual elements in the public welfare dynamic posters as the main research object,expounds the visual psychological elements in the public welfare dynamic posters,and discusses its important role in the design of the public welfare dynamic posters by combining with the visual psychology theory.In the third part,the author will combine the characteristics of public welfare posters with the multi-levelexpression forms of dynamic posters,mainly from the expression form of the work,with guidance from the theory of visual psychology,to design a series of dynamic posters to further explore visual psychology.The way factors play a role in public welfare dynamic posters,and how to better promote the development of public welfare dynamic posters in a more positive direction.