Urban Visual Image Popularizatioon Design Of Guizhou Province

As the administrative region of a country,city is the main scope of human life and marks the living form of residents.Under the influence of various environments,every city has its unique image,and helping the city to establish its brand image is conducive to gaining a head start in the competition.Nowadays,with the rapid development of digitization,image has become the main communication way,which can transmit information rapidly and intuitively.Poster,as a kind of image,symbolized the message and expressed the core of the message.The city image through the form of poster expression,is undoubtedly the only carrier of the city's external publicity.With the country vigorously promoting the development of the tertiary industry,cities have gradually transformed the tertiary industry into the core competitiveness,and more and more cities have begun to pay attention to the brand effect.As the core region of southwest China,Guizhou has a characteristic culture and history.Ethnic minorities live in compact communities,rich and unique natural resources have become a unique label,in the market competition has obvious advantages.But excessive promotion of ethnic minorities and naturalbeauty has also led to blurred images between cities,lack of shaping the image of the city,the public perception of the city is weak.Although the development of the tertiary industry drives the economy,it blurs the urban image.In this imageoriented era,it is necessary to construct the urban image of Guizhou province.This subject takes the city image of Guizhou province as the research object.From the perspective of visual communication,the image of each city is expressed through poster design,trying to solve the problem of fuzzy image between cities.Firstly,the background and concept of the research topic are investigated and analyzed.Secondly,collecting and classifying the existing poster designs in Guizhou province,and finding out the problems.Finally,data collection and element extraction are carried out to display the images of each city through posters.Focusing on the theme of "Colorful Guizhou" and taking "colorful","ethnic" and "culture" as the design concept,the visual symbols of cities in Guizhou are highly refined and arranged.The research results of this topic are conducive to clear the image among the cities in Guizhou province,improving the public's awareness of the city in Guizhou province,helping the publicity of the city image,and building up the core competitiveness of the city.