The Research On The Visual Symbol Design Of Film And Poster Which Based On The Characterisic Of "Art And Literature"

Up to now,great changes in the form and meaning of movie posters have taken place with the evolution of the time.The evolution of each period needs an opportunity.In general,it comes from changes in technology or culture.For instance,the form of painting changed from drawing by hand to drawing using computers.As for the modes of presentation,it changed from a singer kind of paper posters to the presentation of digital platform.At the same time,some traditional parts are reserved in the revolution.Even though some of them pursue innovation,they do not leave the original intention of advertising the film.The same as designing film posters,it neither can seek individuality of the designer,nor it can compromise for the market,or it will either lead to put cart before the horse or make it go to vulgar.At present,under the excellent technical condition,how to continue to design modern film posters needs to find opportunities from two problems:film and design.Through the demonstrations of two cores,namely,"films with the characteristic of art and literature" and the "design of visual symbol of posters",the paper will study their complementarities and uniqueness.By stating the origin of poster design of different ages and cultural background and exploring its rules of development,the paper shows the limitation and bottleneck of movie poster design in modern times.At the same time,it analyzes some films with artistic features and discusses the inevitability that this kind of films and the design of posters will tend to be classical and reduces it to " characteristic of literature and arts".At last,discussing the aesthetic conception and creative design's main points of its poster design.At the same time,based on the value cognition of the film which has value of literature,further analyzing its guiding function in the film design.Moreover,according to the positive correlation between "art" film and visual symbol design,it reflects the value critique of both,which further develops a more profound design concept.